Day 9.2: Audience Research; Summary ~ Identify Audience.

Based upon the results of my questionnaire I have decided to aim the trailer at the age range of 15-20 years old. This will allow me to use the results in the questionnaire to the best effect as the largest range of people I questioned fall into this category. The key factors of my target audience will be that they are Male, heterosexual, white, minor education and Middle Class. I have chosen these key factors as these are also the main target audiences of other action comedy movies, this allows me to relate to the movies I have researched and keep the content of the movie similar.
       The Social Grade values of my target audience will include;
o C2 - Skilled Manual Workers
o D  - Semi-Skilled and Unskilled Workers
o E  - Casual Labour, unemployed, state pensioners and Students
This allows me to include the Social Grade of all 15-20 year olds, allowing me to primarily aim my trailer at that age range.
       The Socio-Economic values of my target audience will include;
o Survivor - Those who want security and like routine.
o Explorer - For whom personal growth and influencing social change is important.
I have chosen these Socio-Economic values for my target audience because, socialising is important for teenagers and students, this allows them to fall into the Explorer roll. I have also chosen the Survivor role for my target audience because it is also what teenagers between 15-20 fall into, as they are usually poor and living with parents, therefor dont want to take a risk with their money.
      The Uses and Gratifications of my film trailer will include;
o Personal Relationships - Something to talk about.
o Escapism - From routine, from problems and emotional release.
I have chosen these Uses and Gratifications for my film trailer as with Escapism it will allow for the viewer of the trailer to relate towards the characters and to have emotions for them, this will require me to create main characters that are relatable and interesting for the viewer. I have also chosen Personal Relationship based upon the Socio-Economic Values of the trailer, with the choice of Explorer these two go hand in hand as an Interesting topic to talk about will affect social change for the viewer.
     
The general Demographic for my trailer is:
o Mainly students or first time in jobs
o Renting or living with parents
o Poor
o Music and Style is important
o Socialising is important.