Day 3: Research into Technical Aspects ~ Movie Posters

Both of these movie posters are for crime/comedy movies, this allows for easier comparisons and differences to be made between the posters.
    Both posters contain the two main actors as the main aspect of the poster, this allows for the viewer to instantly recognise who the main starts of the movie are  and to relate it to other movies of the genre as most crime/comedy posters follow this convention.
   Both posters also contain the date of release for the movie on the lower section of the poster, this is because it is a major part of the advertising and should be the last thing the viewer of the poster remembers, which is why it is at the bottom.
  Another similarity between the two posters is that they both contain a caption under the movie title showing what other movies have been directed by the directors of the movie, this allows for the viewers of the poster to instantly recognise any movies noted without having to do any research.
  The final similarity between the two posters is that both of the actors in each poster have their names above their heads, this allows for the viewer to instantly recognise the actors and make them want to see the movie more. With famous names like Ben Stiller and Simon Pegg, it makes the movie more attractive to those who weren't as interested in it as other viewers.

The differences between the two posters include firstly, the Hot Fuzz poster includes the movie title above the actors in the movie, this could be because compared to the other poster of Starsky and Hutch, the actors are not as famous, this means that the audience would recognise the title of the movie before the actors. Where as with Starsky and Hutch the actors would be more well known as the movie is based on an old tv series.
    Another difference between the two posters is that the Starsky and Hutch poster contains a large selection of backing actors, this is due to them also being quite famous, (Snoop Dogg, Vince Vaughn) and will also attract a larger audience, where as the backing actors in Hot Fuzz would not.
    The final difference between the two movie posters is the location of the caption, in Hot Fuzz it is located at the top of the poster, this could be because with the title of the movie being less popular than Starsky and Hutch, Hot Fuzz can be recognized by the caption above, where-as the other poster can easily be recognised by the title of the movie over the caption.