Day 9.1: Audience Research: Analysis

The target audience of my film trailer will be 15-20 Year olds I have chosen this as my target audience as based upon the results of my questionnaire this was the largest section of people that I had questioned, this will allow me to use the results from the questionnaire to maximum effect as the audience I had interviewed mainly will be my target audience. Another reason I have chosen this as my target audience age range is because I fall within this age range, this will allow me to relate to the topics within the film and view them how my target audience would also, allowing me to create a more appropriate trailer for this age range. My secondary audience for the film trailer will be 21-30 year olds, I have chosen this age as my chosen secondary audience because, parents who are accompanying their child to see the movie will fall within this bracket. If I can make the film trailer appeal to this audience it will increase the range of viewers of the trailer drastically and will appeal to a larger audience.
     To appeal to my target audience I will use the results of my questionnaire within my film trailer. This will appeal to my target audience as my target audience was the main age that I had questioned. From this  I have concluded that the most popular sub-genre of the film is comedy and action. For this reason I will try to incorporate these into the movie trailer allowing for the trailer to appeal to both audiences. using essences of romance, this will allow for the trailer to appeal to more of an audience and allow for it to be more diverse. I will also be using formal and casual costumes in the trailer, this will allow me to easily distinguish the heros and the villains within the trailer without having to include a back-story. 
    The results of the questionnaire show that the audience would prefer a Mysterious villain, I will include this within my movie trailer as it allows me to use different camera angles and lightening allowing for the villain to remain unknown and add an element of mystery into the movie trailer.
    Based upon the results of the questionnaire, the viewers are divided between the gender of the main actors, from these results I could include one female and one male main actor, this would be going against conventions as usually the main actors in a police film are of the same gender.
 A large portion of the viewers like the conventions of a crime movie, this would include, gunfire, mystery's and murder, for this reason I will include these conventions in the trailer to appease the audience and to allow for the context of the trailer to be easily recognised.