Wednesday, 16 January 2013

Day 16: Evaluation: What have I learned from Audience Feedback - Film

Based upon the results of my questionnaire I have decided to aim the trailer at the age range of 15-20 years old. This will allow me to use the results in the questionnaire to the best effect as the largest range of people I questioned fall into this category. The largest gender of people I interviewed was Male, this is important to my results as I aim to aim the trailer towards that gender.
     To cater for my audience I have stuck with the same genre of film that I had planned to throughout the project, this is Action/Crime, though I had dropped the comedy section of the trailer as it turned out to not fit as well as expected within the video. The use of camera within the trailer also appealed to my target audience as I included small and short clips which allowed for the action to be fast and easy to recognise.

     I believe that I have met the aims of my project, although I had to make changes to the product within the centre of it as I was lacking another actor, I believe that it still was appropriate and well done.
I have been given feedback from my audience after viewing the first and final cut, here it is; 








The feedback that I have received on the trailer is mostly positive and comments upon a section that they had enjoyed the most or thought was well done, another comment has stated that the sense of the enigma code was well portrayed but the cuts within the video lasted too long and could be improved with faster cuts, I have taken this advice and have improved the speed of the cuts by shortening them, adding a fade to black and allowing for the trailer to be more action orientated, but still allowing for a sense of story and mystery.
Here is a print-screen of the before and after shots of my editing, as you can see I have decreased the length of the shots and changed them around to make it more appropriate and action oriented.




Another change that I have made during production was to remove one of the main actors from the film, I had to have done this due to unforeseen circumstances of him being unavailable when needed often due to work schedules, this required me to change the narrative of the story and I also had to lose the comedy emphasise of the film as there was no way to appropriately show the comedy with only one main actor, for this reason I made the trailer more action and crime related which also allowed for a more serious narrative than originally planned.

I have also edited the still frames within the trailer as they appear suddenly and seem sort-of out of place, for this reason I have added a fade from black on these images which allows for the to appear at a more steady ready than suddenly appearing to the viewer, this allows for the trailer to be higher quality and more appropriate.





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