Day 17.2: Evaluation - How did you I use media technologies in the construction and research, planning and evaluation stages? - Evaluation

In the evaluation section of the Media Product I have used a large range of different technologies, these include a;

Blog - I have used the blog throughout the evaluation section of my Media Product, I have used images from other sections of work that I have created or images from the product itself that I have created. I have also linked to videos during my evaluation, this is to allow the reader to easily view the product that I have created and the blog has the functionality to do this. The video links are YouTube embedded links which allow for a direct link towards YouTube allowing the main video product that I have created and uploaded to YouTube to also be easily accesible on the blog.

Social Networks - I have used social networking throughout the evaluation section of my Media Product, I have used a range of Facebook, YouTube & Skype, this has allowed me to have a large and varied audience as to what I have linked my evaluation to. I have used these social networking tools to link to the blog and to the video directly I have also received feedback through this system as well.

Day 17.1: Evaluation - How did you I use media technologies in the construction and research, planning and evaluation stages? - Production

In the production section of the Media Product I have used a large range of different technologies, these include a;

Vidya Camera - HD - I have used a HD video camera which will allow me to easily record the footage for the trailer that I was creating the usage of HD allows it to be of the highest of quality so that it is more professional than a low quality movie product.

Macs & PC - I have used a range of different types of computers during this product, I have used a mac while at college which has allowed me to easily and effectively edit and upload the video clips that I have recorded with the HD video camera. While at home or away from college I have used a PC to create the ancillary product using photoshop, I have done this as I am more familiar with the usage of PC over macs this allows me to more easily create the product than it would if I would have to learn and the keybindings and shortcuts on a mac.

Photoshop - I have used photoshop to create the ancillary product for the movie trailer, this has allowed me to easily edit and modify the images that I have used to create the product, this has allowed me to create a more professional product and for the product to be more relatable towards the movie trailer that I have created. Here is an example of an image that I have manipulated using photoshop.














Premiere Pro - I have used premiere pro to create and edit the clips for the movie trailer, this has easily allowed me to create a profesional and sophisticated product with the use of effects on the movie clips to conjoin them and to also use audio affects which are also easily edited and used within the clips to create the full product.

Audacity - I have used audacity to record and edit voice clips for the movie trailer product, this has allowed me to easily edit the voice recordings before having to use them in the clips that I have recorded.

Still Camera - I have used a still camera to take pictures for the ancillary product that I have created, I have used a still camera over still shots in recording as the pictures will be of a higher quality and size allowing for me to more easily edit them without having to lower the quality of the product that I am creating, here is an example of a photo that I have taken. This photo is before I have edited it in photoshop like above.

First Cut - I have created a first cut using Premier Pro, this has allowed me to easily upload it to a social networking site to seek feedback for the work that I have created and to learn what I need to edit and change and what to keep the same, the social networking site I chose to upload this to is Youtube as it allows me to easily distribute the product and it is easy to leave comments on the product.

\[o.o\]* Code means where I need to insert a something more to reference the work, but I am unable to do so at college.

Day 17: Evaluation - How did you I use media technologies in the construction and research, planning and evaluation stages? - Research and Planning

In the research and planning section of the Media Product I have used a large range of different technologies, these include a;

Blog - I have used a blog which has allowed me to easily access and edit my work and information anywhere with access to the internet, it has also allowed me to easily distribute it through social media networks as a URL to a blog site is easier to distribute than a powerpoint that will have to be constantly updated.

Feedback - Online: I have also received feedback online through the blog for my Research and Planning,  this has been easy to achieve as my blog URL is easy to distribute, the social networking sites and tools that I have used include, Skype & Facebook. The blog is also always live which allows viewers to constantly check it and leave feedback on the site.

Linking Videos & Images - I have linked videos and images onto my blog for the research and planing section of the coursework, I have done this so it will easily allow me to reference and show sections of movie trailer and posters that I have taken inspiration from in my own product, this allows me to easily reference my work at a later date.

Social Networks: I have used multiple social networks during my research and planning section of the movie product, these include, Facebook & Skype, I have chosen to use these two social networking tools as it allows me easily and effectively distribute the feedback and to source the feedback when needed.

Day 16: Evaluation: What have I learned from Audience Feedback - Film

Based upon the results of my questionnaire I have decided to aim the trailer at the age range of 15-20 years old. This will allow me to use the results in the questionnaire to the best effect as the largest range of people I questioned fall into this category. The largest gender of people I interviewed was Male, this is important to my results as I aim to aim the trailer towards that gender.
     To cater for my audience I have stuck with the same genre of film that I had planned to throughout the project, this is Action/Crime, though I had dropped the comedy section of the trailer as it turned out to not fit as well as expected within the video. The use of camera within the trailer also appealed to my target audience as I included small and short clips which allowed for the action to be fast and easy to recognise.
     I believe that I have met the aims of my project, although I had to make changes to the product within the centre of it as I was lacking another actor, I believe that it still was appropriate and well done.
I have been given feedback from my audience after viewing the first and final cut, here it is; 

The feedback that I have received on the trailer is mostly positive and comments upon a section that they had enjoyed the most or thought was well done, another comment has stated that the sense of the enigma code was well portrayed but the cuts within the video lasted too long and could be improved with faster cuts, I have taken this advice and have improved the speed of the cuts by shortening them, adding a fade to black and allowing for the trailer to be more action orientated, but still allowing for a sense of story and mystery.
Here is a print-screen of the before and after shots of my editing, as you can see I have decreased the length of the shots and changed them around to make it more appropriate and action oriented.



Another change that I have made during production was to remove one of the main actors from the film, I had to have done this due to unforeseen circumstances of him being unavailable when needed often due to work schedules, this required me to change the narrative of the story and I also had to lose the comedy emphasise of the film as there was no way to appropriately show the comedy with only one main actor, for this reason I made the trailer more action and crime related which also allowed for a more serious narrative than originally planned.

I have also edited the still frames within the trailer as they appear suddenly and seem sort-of out of place, for this reason I have added a fade from black on these images which allows for the to appear at a more steady ready than suddenly appearing to the viewer, this allows for the trailer to be higher quality and more appropriate.

Day 15: Evaluation: Relationship

I believe that there is a strong relationship between my Print-Product and my Media Product, The picture above and below is located in both the trailer and the magazine poster. This shows a strong relationship between the two as the pose, the character and the unique style of the gun are easily recognisable by the viewer. The character is essential to the to both of the products as he is the main character within both of these, this makes him essential to be recognised by the viewer. The costume and props are also similar, this is because during the recording and trailer of the movie the gun that is used is a unique style, which adds flavour to the character and diversifies him for the audience. In the print product the below image has been edited so that the main actor is within an appropriate location, I will come to this later as it also explains more of the relationship between the two products.

This shot is a scene from Hot Fuzz, I had analysed this video previously and have taken inspiration with the villain, I have chosen to make my villain apparent but still mysterious through the use of a costume as did Hot Fuzz, this adds suspense to the trailer and the film and gives the viewer an interest in them both. This shows a relationship between my Product Research and my trailer, but it also shows a link between the trailer and the print product as the mysterious villain is used within both.

 Here is a shot from a scene within the RushHour trailer that I had researched during my Product Research, I have also chosen to include a ticking bomb within my trailer as it creates suspense and reveals a major theme of the film without potentially spoiling the film for the viewer. It also allows for the villain within the film to have a sense of reason that the viewer can understand which is apparent through my trailer as he is seeking revenge, whereas in rush hour the motive
is money. This shows a direct link between my Product Research and my final product.









My film also follows the conventions of an action/crime movie which allows me to easily relate it to the research that I had preformed for the project, there are many fast cuts within the trailer, over-enhanced sounds for guns firing and master-shots of the guns, these are all included within my trailer which allow the viewer to instantly recognise the theme and effect I was aimed for.

Another strong link between my Print Product and Film trailer is the usage of font style, I have chosen to use the same font within both. This allows me to easily establish a link between the two products through the use of text. The font style is called Pantera and is easily recognisable throughout both of the products.

Day 14.1: Evaluation: Conventions - Print Product

1. Do you Subvert Conventions within the Print Product?

In the Print Product I do subvert conventions, an example of this is with the optical focus, this is because usually the focus on a crime movie poster will be the title of the film or the entire main cast within the film, though on the poster that I have created the optical focus is upon the single main actor within the actor pointing a gun at the camera directly, I believe this is still a strong poster although it goes against the conventions of a Crime Poster because it still displays the main aspects of the film while still representing what the current film is about.
     Another time that I have subverted the conventions within the Print Product is, including the face of the villain within the background of the movie poster, the reason I have done this is that the villain is wearing a mask and will still remain mysterious while stil allowing for the mask to have significance for the user within the trailer, this will also help them to easily understand the roles of the villain and the main lead of the film. Though this has now changed due to my audience feedback stating that this effect looked "Cheap" for this reason I chose to not include this in my poster.



















2. Do you Conform to Conventions within the Print Product?

In the Print Product I also conform to the conventions of a Crime Poster, this is apparent through the use of colour-scheme, I maintained a clear and set colour-scheme throughout the entirety of the project, with a heavy basis upon White, Black and Red as it shows a clash between good and bad. This allows for the viewer to instantly recognise the context of the poster.
     I have also conformed to conventions through the use of Text Format, I have used the same text font throughout the entirety of the project, this text font is Pantera, which allows for the user to instantly recognise the connection between the movie poster and the film trailer product creating a distinct link.
    I have also conformed to conventions through the print product using labels, I have distinctly and easily labeled the main actor and the villain of the film and who they are played by, this allows for the viewer of the print product to easily recognise the roles of each of the two actors within the front cover.
   Another example of when I have conformed to the conventions is that, I have used the rule of thirds within my print product, this has allowed me to easily distribute the information around the entirety of the print product rather than leaving more empty space than necessary.
  Another example of when I have conformed to the conventions of a Crime magazine is when, I have listed a date within the Movie Poster, I have used this date in the lower section of the poster, this allows for the viewer to easily recognise the release date of the movie and will be the last thing that the viewer sees and will remember. This conforms to conventions easily.
The final example of when I have conformed to conventions within the Movie Poster is, the usage of props, this is easily apparent as the main villain of the film is wearing a large mask to conceal his identity which adds a layer of depth and mystery to the print product, this is also apparent through the main actor pointing a gun directly at the camera which follows the conventions of a crime film.

3. Do you Develop Conventions within the Print Product?

An example of when I have developed conventions within the Print Product is through the usage of colour scheme, this is apparent because usually within a film trailer there is a strong colour chosen as the main colour of the product, usually Red or Black, though for my product I have chosen to use both Red and Black, this has allowed me to emphasise the factor of the good and evil in the movie that I have created, the black has also allowed me to enhance the usage of the enigma code.
   Another example of when I have developed the conventions within the Print Product is through the usage of having the Main villain within the film on the magazine poster, though albiet in the background, this is going against conventions as the villain is usually mysterious and unknown, though to make the applicable and suitable for my movie poster, the villain is wearing a mask, allowing him to maintain anonymity and mystery throughout the trailer.

Day 14: Evaluation: Conventions - Film Trailer

1. Do you Subvert Conventions within the Film Trailer?

In the recording of the Movie Trailer, I do subvert conventions, an example of when this happens is with the main role, usually during a crime film the main role of the film is a duo act allowing for conversations to take place and to expand the story more easily,  but in the trailer I have created there is only one Main Role within the film, this is due to the other Main Role that I had planned was unable to be readily available for recordings as necessary duo to other deadlines on their behalf. For this reason I used one actor as the main role and based the films story around that, which is accurately portrayed during the trailer. The story is that the main actors compadre was captured by the villain in the film and is being held onto a bomb, this basis of the film is that the hero must save him.
       Another example of how I subvert Conventions is, that the Damsel in distress within the trailer is male rather than female, this is because males are usually represented as a strong main role and do not need saving, but the basis of the story within my trailer is that the main roles companion has been captured, allowing for a role-reversal and the damsel in distress to be male rather than female.
      Another example of how I have subverted Conventions within the trailer is that I have used a voiceover within the trailer, this is a subversion of the conventions because usually within a crime film the dialogue comes from the two main actors conversation, though that is not applicable in this film trailer due to there only being one main actor.

2. Do you Conform to Conventions within the Film Trailer?

In the recording of the Movie Trailer, I do conform to conventions, an example of when this is apparent is, the use of colour-scheme throughout the trailer, the colours are highly based around the usage of blue, which is used to represent justice and law enforcement, this is conforming to the conventions because the film is based around crime and the law.
     Another example of how I have conformed to the conventions is, the usage of master-shots of guns, this is a convention within crime films as they are based around crime and crime is easily associated with guns and breaking the law, for this reason I have included master-shots of the guns within the trailer allowing the viewer to easily identify that the gun is significant and important within the trailer.
     Another example of how I have conformed to the conventions of a crime film is, through the usage of Powerplay with Camera Angles, this allows the viewer to easily recognise who is in a state of power within each section of the film and if the main lead of the film is in danger, increasing the suspense and emotions within the film.
    Another example of how I have conformed to the conventions of a crime trailer is that, I have used establishing shots within my trailer, this allows the trailer to easily set a scene and location for the film and also easily allows the viewer of the trailer to recognise where the film is based.
   Another example of how I have conformed to conventions within my trailer is, the usage of captions, the captions within my trailer are used to progress the story and describe specific emotions within the trailer, these allow the viewer to easily see how the movie will develop and what the film is based around. This also applies to the use of a voice-over although that it subverting conventions, which is explained previously.
  Another example of how I have conformed to conventions is, the usage of fast cuts within the trailer, fast cuts allow for the action to flow seamlessly and for the user to recognise the basis of the film as romantic films or comedies will use slow long cuts for emotions, whereas crime and action films will use fast cuts to dispense action and suspense.
  Another example of when conventions are used within my trailer is, through the use of numbers, the use of numbers is a convention within the trailer because, the numbers signify the time running out, which is apparent easily because the numbers are represented on a ticking bomb, this allows the viewer to easily recognise the danger within the scene.
  Another use of conventions within my trailer are, the use of backing music within the trailer, this is a convention because when the music picks up and is more intense it is also apparent within the trailer itself allowing for the viewer to recognise this and make the connection.
   The final use of conventions within my trailer are the usage of SFX, I have used sound effects on the guns within the film, this allows me to over exemplify the sound of the guns firing and create more suspense and emotions within the trailer.

3. Do you Develop Conventions within the Film Trailer?

In the recording of the Movie Trailer, I have developed conventions within, this is easily apparent because the main role of the film is a single male lead role, I have developed this around the usual convention of having 2 male lead roles, I have done this through the usage of story and communication with the viewer, it is easily apparent why the main role is a single character and not a duo.
     Another example of how and when I have developed the conventions within the Film Trailer is that, the usage of a male damsel in distress, this is the same reason and usage of the single male lead role and is also easily explained through the usage of the story within the film.